Sunday, September 20, 2015

Digital Photo II: Advertising Photography

For this assignment you will create a photograph that would be used for advertising purposes. First you will research advertising photography on the Internet to generate ideas. Take a look at how products are photographed for magazines, websites, and tv. Think about products you purchase and how well they are advertised. You will write a proposal before you begin to shoot. Answer the following questions:

  • Who is the client, or company you are representing? 
  • What is the product? 
  • Who is the target audience? 
  • Where would you expect to see this advertisement? 
  • What kind of lighting are you going to use to make this look professional? 
  • What props do you need? 
Shoot the product and use of variety of compositions. Think about: lighting, composition, depth of field, product placement. Use Photoshop to tweak and enhance your photograph. Add necessary text and captions. Post your best advertising shot, EDITED, to your blog with the proposal.  This project is due September 30th! Samples below:


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